SAN SANGROUP
Five digital fashion stores approach different wear shades and lead customers to the correct official Shopee channel.
SAN SAN Fashion
Sanjoli, Lokosa, Lalisa, SANX Club and Giang Oi approach different nuances of women's fashion and digital retail. Each brand has its own language but shares the same speed of experimentation, ability to listen to customers and e-commerce capabilities.
The role of the ecosystem is to help each brand clarify its choices and bring product information to customers more consistently.
Differences need to be expressed in silhouettes, color palettes, materials and wearing situations — not just in collection names. The clearer the category, the easier it is for customers to recognize the booth that is right for them.
Multi-angle photos, size charts, material descriptions and matching instructions are important touch points of online retail. They help make the shopping experience less dependent on emotions.
Post-purchase reviews, frequently asked questions, and how customers mix products provide signals for brands to tailor content, categories, and servicing experiences.
Women's fashion in the spirit of elegance, softness and ease of application; sanjoli.sansan store is the official shopping channel.
Women's fashion applies to young lifestyles, focusing on easy-to-wear, easy-to-coordinate options and buy directly through the Shopee store.
Young women's wardrobe with options for going out, traveling and occasions that need more color or energy.
The digital fashion store follows a compact selection model, updated seasonally and operates directly on Shopee.
Soft women's fashion for casual days, trips and occasions where you want to add more charm to your appearance.
Digital retail
The Fashion ecosystem develops directly on Shopee, helping each brand quickly test, update actual needs and maintain close connections with customers.
Discover iconic brands →SAN SAN Fashion
Each style is a way the wearer tells a story about himself.
The brand portfolio has been developed to expand choice, from soft femininity to versatile everyday wardrobe needs.
Many nuances
The ecosystem puts flexibility and self-expression at the heart.
Options that are easy to coordinate, easy to wear, and will follow you through many schedules.
Dresses and outfits for parties, travel, beaches and photography.
Explore trends, reviews and options right on the digital platform.
Development model
A fast iteration helps brands get closer to real needs.
Read market demand, feedback and movements.
Develop a catalog that matches the language of each brand.
Put the product into a visual and easy-to-imagine context.
Continue to adjust from post-purchase data and feedback.
Shared platform
SAN SAN Group connects content, visual, operations and e-commerce capabilities for brands to experiment faster.
Official shopping
The main booth is sanjoli.sansan; Sanjoli Mall is an additional channel.
Two separate booths with different women's fashion categories and update rhythms.
A new digital-first touch point in the Fashion ecosystem.
Women's dresses and tops for going out, parties, traveling and taking photos.
Online shopping