The beginning
Starting with clothing rental and gradually entering the studio industry.
Đỗ Trương San San
Founder and CEO of SAN SAN Group, connecting hands-on operating experience with brand strategy, systems and people development.
Entrepreneurial journey
Starting with a small shop and growing through every role in the business.
Đỗ Trương San San began in her first year at university with clothing rental before building a photography studio. From sales and floral work to dress care, hands-on experience taught her to understand the business from the smallest customer touchpoint.
14+years in business
18brands in the ecosystem
~200team members
~1.000founders in the community
A turning point in 2015 changed how the business was built.
When a brand page with more than 100,000 followers and around 5,000 reviews disappeared, she had to rebuild her understanding of marketing, sales and systems. The focus shifted from doing everything personally to creating an organisation that could operate, measure and grow.
From studio expertise to ecosystem thinking.
According to information published by the ecosystem in 2026, she and her partners operate six companies, 18 brands and a team of nearly 200 people across Studio, Media, Fashion, Cosmetics, F&B and Education.
StudioMediaFashionEducationF&BCosmetics
Milestones that shaped a leader.
Learning to build systems
A major digital setback opened a new chapter in marketing, sales and management.
Expanding the ecosystem
Connecting brands, people and operating capability across sectors.
Sharing for shared progress
Bringing practical experience into programmes for founders and teams.
“A business grows sustainably when its founder turns experience into systems and enables other people to grow.”
From operator to educator.
At SAN SAN Academy and programmes for business owners, Đỗ Trương San San teaches sales, marketing, management, team building and leadership. Her teaching begins with problems she has faced and focuses on practical application.
Explore the learning ecosystem ↗Three principles that guide the journey.
Practise before teaching
Experience becomes valuable when it has been tested in practice and translated into a method.
Systems that empower people
Clear processes do not diminish creativity; they free people to focus on more important decisions.
Community enables longer journeys
When founders discuss real challenges openly, knowledge compounds and everyone gains perspective.