News & stories
Update the latest movements from the corporation, community and member brands.
Stories in motion.
From internal culture to programmes for Vietnam’s studio and founder communities.
Q3 2026 birthdays: celebrating the people who make SAN SAN Group
July, August and September closed with a warm gathering to celebrate team members whose birthdays fall in the third quarter.
Read story →SAN SAN Group: sharing through simple, sincere action
Practical gifts were handed directly to workers and people facing difficult circumstances in a simple, heartfelt community initiative.
Read story →5X Sales Productivity Part 3: from mindset to execution
A three-day learning journey on 7–9 September 2026 focused on practical sales capability, systems and team performance.
Read story →The Studio DNA: a meeting of minds for studio founders
The 26 August 2026 event explored brand identity, operations and sustainable growth across the studio industry.
Read story →MAPCAMP K20: mapping a more resilient business
The 16–19 June 2026 journey invited business owners to revisit strategy, people and execution.
Read story →Vietnam Studio Summit Hanoi 2026: knowledge that moves an industry forward
The 17 March 2026 event brought Vietnam’s studio community together for practical learning and industry connection.
Read story →Đỗ Trương San San: from a small studio to a multi-brand ecosystem
A journey of more than a decade in business, turning hard-earned experience into practical value for founders and teams.
Read story →Mid-Year Party 2025: reconnecting for the journey ahead
An energetic internal gathering where the SAN SAN team reflected on progress, recognised contributions and renewed its shared spirit.
Read story →Vu Lan 2025: sharing care, receiving smiles
Simple gifts and honest street-side encounters expressed gratitude and community care through practical action.
Read story →Q2 2025 birthdays: thank you for sharing this chapter together
A warm quarterly celebration thanking the colleagues who work, learn and create memorable years together at SAN SAN.
Read story →Q1 birthdays and International Women Day: two celebrations in one gathering
SAN SAN combined its Q1 birthday celebration with 8 March in a warm gathering shaped by joy, gratitude and recognition.
Read story →The e-commerce team and SAN SAN’s 2021 transformation
Starting with limited marketplace experience, a small team learned quickly and built new capability through real execution.
Read story →SAN SAN’s internal milestones from 2018 to 2021
A new headquarters, shared journeys and pandemic adaptation created four dense years of learning for the team.
Read story →SANFood in 2021: a lesson in adaptation
Launched on 22 July 2021, the experiment responded to essential demand while direct services were restricted.
Read story →A warm Mid-Autumn evening in 2020
During a disruptive year, Mid-Autumn created a simple moment for the team to reconnect and share warmth.
Read story →Behind SAN SAN’s Mid-Autumn evening 2020
Small tasks, initiative and thoughtful preparation created a welcoming evening for colleagues.
Read story →Look Back 2019: SAN SAN Group’s year-end gathering
A night to recognise shared effort, revisit the year and enter a new chapter together.
Read story →Recognising the quiet contributions behind 2019
The year-end gathering made the people behind each brand and customer experience visible.
Read story →SAN SAN culture through the moments of Year End Party 2019
Candid year-end moments reveal how colleagues connect, encourage one another and create belonging.
Read story →Connecting through care: the journey to Tinh That Bong Lai
A 105-image archive records a community journey where presence mattered as much as practical support.
Read story →The preparation behind Connecting through Care
Logistics, role clarity and volunteer conduct shaped the quality of the community journey.
Read story →When a gift begins with a meeting
Community support becomes more meaningful when listening and connection come before the handover.
Read story →Volunteers and the strength of coordination
The community journey tested responsibility, practical support and initiative in a new setting.
Read story →Smiles from the Connecting through Care journey
Natural moments of play and attention show how joy can grow from sincere presence.
Read story →From customer service to community service
Organisation, observation and care moved beyond commercial work into a meaningful community setting.
Read story →Responsible visual storytelling for community work
A sin community archive should be honest, respectful and show the full process rather than only emotional peaks.
Read story →Team lessons after a community journey
Shared experience revealed practical lessons in responsibility, communication and everyday impact.
Read story →Social responsibility begins with what a business can do well
Lasting impact grows from relevant capability, responsible preparation and consistent commitment.
Read story →Returning from the Connecting through Care journey
The trip ended, but questions about work, care and community continued after the team returned.
Read story →Binh Ba Land Vacation 2019: a team journey
A late-summer trip gave colleagues time to recover, explore and see one another beyond daily roles.
Read story →Binh Ba 2019: practising teamwork beyond the office
Travel, changing plans and group activities revealed teamwork through simple, practical situations.
Read story →Candid moments from Binh Ba 2019
Conversations, meals and unplanned moments reveal the people behind professional roles.
Read story →Binh Ba 2019: connecting people across brands
A shared journey reduced departmental distance and strengthened a common ecosystem identity.
Read story →